ICONS
NLENMarketing SuiteNLLog in
NLEN

AI Automation & Data Solutions

From data pattern
to action.

ICONS builds and runs platforms that connect your data, automate work and grow marketing and sales. They read behaviour, intent and decision moments, and turn them into action straight away.

Book a callOur platforms
Rather start right away? The Marketing Suite, from € 350 per month · Netherlands only
  • API-firstConnects with your CRM, ERP and data warehouse
  • Cloud platformScales from one site to thousands
  • AI in productionAgents that work day and night

Platforms

The same technology, at every scale.

From the business owner who wants more customers to the organisation with its own data warehouse: three platforms on one foundation. For business owners, we bundle them in the Marketing Suite, one package we run for you.

View for

ICONS Intelligence

See what customers are about to do.

A dashboard and a monthly report in plain language: what happened, what worked and what to do next.

  • Dashboards
  • Behaviour and intent
  • Forecasts
  • Benchmarks
Part of the Marketing Suite

ICONS Agents

Work that does itself.

An agent that answers customer questions, books appointments and follows up on requests, day and night.

  • Customer contact 24/7
  • Qualification
  • Follow-up
  • Workflows
Part of the Marketing Suite

ICONS Cloud

The foundation under every platform.

APIs, integrations, identity and security, built and run by us. Your data stays yours.

  • REST APIs
  • CRM and ERP integrations
  • Data warehouse connectors
  • Single sign-on
  • Monitoring
  • Backups
CRMERPData warehouseWebsiteAdsAPIICONS CloudIntelligenceGrowthAgentsFeedCoreQapitalQuantr
Also on ICONS Cloud
FeedCore feedcore.com ↗Your web shop on autopilot: feeds, images, tracking and invoicing, watched by AI.Qapital qapital.ai ↗Agentic intelligence for private markets: your data read against the market, into answers, valuations and moves.Quantr quantr.co ↗Research and data on listed micro and small caps worldwide.
See the Marketing Suite3 packages · from € 350 per month · Netherlands onlyComing soon ICONS Operate: operations software by subscription.

Agency or partner?Work with us.Become a partner →

Behaviour, intent, decision

Every customer leaves a pattern.

We measure behaviour across every channel, recognise the intent behind it and see the decision moment coming. Then the system acts, right on time.

Intent score 6Example
BehaviourIntentDecisionIntent scoreDecision moment · 70Searches for a problemReads a knowledge articleArrives from ChatGPTViews the pricing pageComes straight backCompares two packagesOpens the quote form
  1. 01Behaviour

    What people do, across channels: search, read, ask, come back.

  2. 02Intent

    Which signals together predict buying intent, learned per market.

  3. 03Decision

    The moment an action makes the difference, and which action.

Technology

One engine under every platform.

ICONS Cloud brings all your data together in one data layer, separate from the tools: your own sources and everything our platforms see. On top of it we model, analyse and forecast, and the action follows through APIs. What works, we learn only in aggregate across clients; your data stays yours.

01 Connect02 Model03 Decide04 Act↺ Learns per marketICONS modelCRMERPData warehouseWebsiteAdsSearch enginesAI assistantsIdentityBehaviourIntentScoresForecastsDecision momentsContent and pagesConversationsCRM and salesWorkflows

Point at a part to see what it does.

EventsExample
    APIExample
    POST /v1/signals
{
  "source": "website",
  "event": "pricing_view",
  "account": "4821"
}

// 202 Accepted
{ "intent": 72, "moment": "decision",
  "action": "agents.offer_demo" }
    • API-firstREST APIs and webhooks for every event and every action.
    • SecureSingle sign-on, roles and encryption. Your data stays yours.
    • ModelsThe latest AI models, with people in control.
    • One data layerAll sources and platforms together, ready for models, analysis and forecasting.

    Insights

    Our view on data and AI.

    All insights →
    Value of the signalTime →Action by the systemAction after the reportMeasurehand-overUnderstandhand-overDecidehand-overActData and decisions4 minThe gap between data and actionCompanies measure more than ever, yet most insight stays stuck in a dashboard. The gain lies in what happens after the report.Read the insight →Customer questionOwn siteBusiness profileReviewsTrade mediaForumsModel weighsAnswernamedClarityOutside proofReal questionsFreshnessVisibility5 minGetting named by AI: how generative search choosesMore and more buying journeys start with a question to an AI assistant. Whoever is in the answer gets considered. Whoever is not, does not exist for that customer.Read the insight →Separate systemsWebsiteCRMAccountingAdsEmailOne data layerModelsActionsData layerSiteCRMFinanceAdsMailData architecture4 minOne data layer under marketing, sales and operationsMost companies do not lack tools; they lack coherence. A shared data layer turns separate systems into one memory.Read the insight →

    Contact

    Book a call.

    Tell us briefly where you stand and what you want to achieve. We reply within one working day.

    1. 1A reply within one working day
    2. 2Half an hour on your data and goals
    3. 3Then a concrete proposal

    Rather email? info@icons.nl

    What is it about?